Marketing Regulations Of Indonesia s Tobacco - 1146 Words

As the fourth most populous country in the world, the leniency of Indonesia‟s tobacco marketing regulations presents an opportunity for local and global tobacco companies to penetrate the market and aggressively expand their operations. Indonesia is among the five largest producers and exporters of cigarettes in the world (WHO, 2012). In 2011 Indonesia ranked third in the number of male smokers and 17th for female smokers (WHO, 2012). The number of cigarette consumers is the third-largest in the world. In 2008 the consumption of cigarettes in Indonesia was 225 billion sticks, with, on average, 12.8 cigarettes smoked a day (WHO, 2012) Indonesia is the only WHO member state in Southeast Asia that has not ratified the Framework Convention on Tobacco Control. Consequently, 67.4 per cent of adult males and 4.5 per cent adult females (approximately 61.4 million adults) currently consume tobacco (WHO, 2012). Not only is smoking pervasive among males in Indonesia, but initiation begins early with over a quarter of urban and rural 10 year old boys smoking. Over 90 per cent of smokers in Indonesia smoke clove cigarettes (kretek) (WHO, 2012), which contain more nicotine, tar, and carbon monoxide than ordinary white cigarettes, and it has been estimated that 200,000 Indonesians die each year from smoking related illnesses, 25,000 of them not even smokers (Evans, 2012). In comparison to other countries in the region, tobacco in Indonesia is cheap and tax rates are low. Tobacco taxes inShow MoreRelatedTobacco And Its Effect On Society831 Words   |  4 PagesIntroduction Tobacco or cigarette is a classical issue in the world. There is no exact evidence that states when did the smoking behaviour actually was started. However, according to cancercouncil.com.au (n.d.), tobacco plants have grown in the wild for nearly 8000 years, and people have started chewing and smoking tobacco since 2000 years ago. 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